Release the email control
If you are like me, I like to feel in control. I keep a schedule of tasks to do at work and at home, as well as for social activities. Without my calendar I would be lost. Control; I love it! In my...
View ArticleDon’t Fall Behind: Why Design is So Important to Email Marketing
Do you struggle to create an appealing way of communicating your mailings to your clients? Is being a “visual person” hampering you from creating an effective template design? Or are you just clueless...
View ArticleWebinar: Email Design, Meet Strategy!
We all need a little help when it comes to email marketing. Often times, you can improve engagement in your emails by utilizing features such as send time optimization and subject line testing. But...
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It's Easy Being Green
We’re excited to announce the release of our newest eBook, It’s Easy Being Green. Don’t be fooled by the name – we’re not just talking about the environment here! When we talk about how easy it is to...
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How to Conduct an A/B Split Test
A/B split testing is one of the easiest ways to learn more about how your audience behaves and what kind of subject lines, copy, and other key parts of an email encourage subscribers to take action....
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Efficient Email Marketing [Infographic]
Are you on a mission to create a more efficient email marketing program at your organization? Here are our favorite tools to keep in your back pocket to save time and money and elevate your efficiency...
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Subject Lines that Get Emails Opened
Crafting the perfect subject line is no easy task, and many times it’s because there is no such thing as the perfect subject line. Because every audience is different, the best tactics for one group...
View ArticleVisit Loudoun Increased Clicks by 514%
After restarting their email program following a five-year hiatus, Visit Loudoun discovered that they were having engagement challenges with their enewsletters. Mailing Activity Reports in Informz for...
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How to Manage Email Frequency
One of the most frequently asked questions of our Digital Marketing Strategists seems like it might be a simple one: am I sending too much email? The answer isn’t always a straight “yes” or “no,” —...
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2017 Email Event Promotion Microstudy
Have you ever wondered how your association’s event promotion strategy compares to other organizations’? Association marketers were asking us these questions: How does my promotional strategy line up...
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